Virgin Media O2 Partners with Hiya to Combat Telephone Spam and Fraud

A major milestone in the fight against telephone spam and fraud is unfolding in the United Kingdom, as Virgin Media O2, one of the nation's leading telecommunications providers, joins forces with Hiya, a renowned voice security company. This strategic partnership aims to empower Virgin Media O2 customers with enhanced protection, harnessing Hiya's AI-driven services, Hiya Protect and Hiya Connect, to provide an additional layer of security to the company's existing firewall technology.

Flagging the Fakes: Hiya Protect and Its Adaptive AI

Hiya Protect, an AI-powered solution, analyzes call behavior patterns and swiftly flags or blocks any suspected spam or fraud calls. By employing adaptive AI algorithms, Hiya Protect remains vigilant in identifying new threats and updating its database, ensuring that it remains one step ahead of the ever-evolving landscape of telephone fraud.

The importance of such a service cannot be overstated, as the number of spam and fraud calls continues to rise. In 2022 alone, Hiya processed an astonishing 243.5 billion calls, with a staggering 10% of those calls being flagged as spam. This alarming trend underscores the need for innovative solutions to protect consumers and maintain the integrity of communication networks.

A Legitimate Connection: Hiya Connect and Advanced Caller-ID Services

As part of the collaboration, Virgin Media O2 also plans to roll out advanced caller-ID services, taking the form of Hiya Connect. This feature allows companies to display their name, logo, location, and purpose of the call, enabling recipients to recognize legitimate calls more easily and fostering trust in business communications.

Hiya Connect not only improves the user experience but also helps companies reduce the risk of their calls being mistakenly marked as spam. By providing clear and concise information about the nature of the call, businesses can establish credibility and build stronger relationships with their customers.

A United Front Against Telephone Spam and Fraud

The partnership between Virgin Media O2 and Hiya represents a significant stride in the ongoing battle against telephone spam and fraud. As more telecom companies and governments worldwide acknowledge the severity of this issue, collaborative efforts such as this one become increasingly crucial in safeguarding consumers and preserving the integrity of communication networks.

Virgin Media O2's commitment to enhancing its existing measures to protect customers from spam and fraudsters demonstrates the company's dedication to prioritizing the well-being of its users. In a world where technology advances at breakneck speed, it is essential that telecommunications providers remain vigilant and proactive in addressing the evolving threats that users face.

With the integration of Hiya's innovative AI-powered services, Virgin Media O2 customers can look forward to a safer and more secure telecommunications experience. As the partnership between these two industry leaders unfolds, it is evident that the tide is turning in the fight against telephone spam and fraud, offering a glimmer of hope in an increasingly complex digital landscape.

Amidst the ever-growing challenges that the telecommunications industry faces, the collaboration between Virgin Media O2 and Hiya stands as a testament to the power of innovation and unity in the pursuit of a safer and more trustworthy communication environment. In the end, it is the consumers who will reap the benefits of this strategic alliance, as they are provided with the tools necessary to navigate the complex world of telephone communication with confidence and peace of mind.