TomTom Discontinues GPS Sales in North America Amid Rising Mobile Navigation Apps

In a significant shift reflecting the changing landscape of navigation technology, leading navigation company, TomTom, has announced its decision to cease the sales of its GPS navigators in the United States and Canada. The rise of mobile navigation apps, such as Google Maps, Apple Maps, and Waze, offering real-time traffic data and the convenience of updating maps via internet connectivity, has contributed to this strategic move.

Decline in Traditional GPS Demand

The traditional GPS units have been increasingly overshadowed by the convenience and additional features offered by smartphones. Larger screen sizes and the availability of accurate maps on devices people already own has led to a decline in demand for standalone GPS units.

The Way Forward

While TomTom has halted new orders by removing its GPS products from its website in North America, the devices can still be found at various retailers until stocks last. Despite the shift in business strategy, the company has committed to continue providing software updates and support for existing customers in the U.S. In addition, users are directed to switch to its mobile apps, namely TomTom GO Navigation and TomTom AmiGO.

Uncertain Future in Europe

Interestingly, TomTom's GPS navigators remain available in Europe. However, it's uncertain whether the company will eventually exit the GPS market there as well. This decision to stop sales in North America has been described by the company as a 'business decision,' with no further details provided.