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UNESCO Adds Türkiye's Traditional Olive Cultivation to Intangible Cultural Heritage List

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Hadeel Hashem
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UNESCO Adds Türkiye's Traditional Olive Cultivation to Intangible Cultural Heritage List

In a momentous achievement for cultural preservation, Türkiye's traditional olive cultivation practices have been inscribed onto UNESCO's Intangible Cultural Heritage list, underlining their urgent need for safeguarding. This significant milestone was accomplished during the 18th session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, convened in Kasane, Botswana.

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Türkiye's Growing Contributions to Cultural Preservation

With this latest addition, Türkiye's contributions to the list have escalated to 26 distinct cultural elements, making it the second country to register the highest number of items on the list. Among these, the 'craftsmanship of mother of pearl inlay,' 'art of illumination (Tezhip),' and 'craftsmanship and performing art of balaban/mey' stand out as unique elements of the nation's rich cultural tapestry.

The Global Importance of UNESCO's Intangible Cultural Heritage List

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Established in 2003, UNESCO's Intangible Cultural Heritage list has been pivotal in safeguarding and revitalizing practices at risk of extinction. The list, which currently features 676 traditions, serves as a global platform for preserving diverse cultural practices, such as shrimp fishing on horseback in Belgium and noken bag weaving in Indonesia.

Joint Effort for Recognizing Iftar

In addition to Türkiye's individual achievements, a collaborative effort by Azerbaijan, Iran, Uzbekistan, and Türkiye is underway to gain recognition for iftar, the breaking of the Ramadan fast, for its cultural significance. This session is set to examine a total of 55 nominations, including a wide range of global traditions such as Italian opera singing, Bangladeshi rickshaw art, and Peruvian ceviche preparation.

Impact of Digital Marketing on Cultural Heritage Preservation

As cultural preservation goes digital, the role of advertising and marketing activities on websites becomes increasingly crucial. Personalized ads and content provision serve as a vital source of income to cover website costs, thereby aiding in the promotion and protection of these invaluable cultural assets.

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