IKEA Unveils Tesammans Collection with Raw Color: A Vibrant Leap into Home Decor

In an unprecedented fusion of creativity and vibrancy, Dutch design studio Raw Color has partnered with global furniture giant IKEA to introduce the Tesammans collection, a groundbreaking assembly of home furnishings that boldly defies conventional color norms. Launched during Paris Fashion Week at the IKEA+ exhibition, this collection marks a significant turn in home decor trends, inviting homeowners to embrace the joy and complexity of color through everyday items. Spearheaded by IKEA's creative leader Maria O'Brian and Raw Color's co-founders Daniera ter Haar and Christoph Brach, the collection emerged from a two-year intensive research endeavor, culminating in an offering that spans 18 pieces across 15 different colors.

Challenging Color Conventions

The Tesammans collection is designed to challenge and transform the mainstream hesitation towards vibrant colors in home decor. By incorporating a minimum of two colors per item, the collection pushes boundaries and encourages a more dynamic interaction with color. From optical illusion rugs and throws that change perception based on light and positioning, to three-tiered metal lamps and abstract wall clocks, each piece is a testament to the potential of color to influence mood and space. Key products like a sculptural mobile and a gridded trolley showcase Raw Color's innovative approach to color combinations, aimed at creating visually engaging and interactive home decor.

Materializing Color Perceptions

One of the core aspects of the Tesammans collection is its exploration of how colors interact with different materials. This was a significant challenge, as noted by Daniera ter Haar, reflecting the complexity of achieving the desired color effects across diverse mediums. Ceramic pots, for instance, reveal the subtlety of color matching in solid forms, while pre-cut fabrics showcase vibrant shades in soft, pliable materials. This exploration not only highlights the technical prowess of Raw Color but also underscores IKEA's commitment to innovative design solutions that meet the emotional and aesthetic needs of its customers.

A Milestone for Raw Color and IKEA

The launch of the Tesammans collection during Paris Fashion Week, accompanied by a photo series by renowned photographer Annie Leibovitz, represents a significant milestone for both IKEA and Raw Color. For IKEA, it reinforces the brand's position as a leader in affordable, innovative home decor. For Raw Color, established in 2008, it marks a culmination of years of research into the emotional and functional aspects of color in design. The collection not only showcases the studio's deep understanding of color theory and application but also offers a fresh perspective on how everyday objects can transform our living spaces.

The Tesammans collection by IKEA and Raw Color is more than just a line of home furnishings; it's a vibrant invitation to homeowners to explore the emotional richness of color. By challenging conventional color norms and demonstrating the joy of color through practical, beautiful items, IKEa and Raw Color are setting a new standard for what our living spaces can look like. As this collection makes its way into homes around the world, it's clear that the future of home decor is bright, bold, and brilliantly colorful.