PT Chery Sales Indonesia (CSI) has its sights set high for 2024, with an ambitious sales target of selling 1,000 units per month in the fiercely competitive Indonesian automotive market. Fueling this aggressive goal is the introduction of exciting new vehicle products, fresh brands, and the continuation of government incentives for electric battery-based vehicles.
Unveiling the Big Plan
CSI's Vice President, Harry Kamora, unveiled the company's ambitious plans in Jakarta. He highlighted the upcoming launch of vehicles like the Omoda E5, Omoda 5 GT, and Tiggo 8 Pro Max as key contributors to their goal. Despite CSI's current average monthly sales being a mere 360 units, the company exudes confidence. This optimism stems from its recent entry into the market, where it has launched only three products so far.
Expansion and Competition
Another part of CSI's strategy involves expanding its dealer network from 60 to 100 outlets across Indonesia. This will not only increase their market presence but also enhance their customer service capabilities. Achieving this sales target would securely position Chery as a formidable competitor to Wuling, another Chinese automaker. Wuling currently holds a significant market share with an average monthly sales figure of 1,665 units.
Future of Automotive Market
CSI's aggressive sales target for 2024 and its plans for expansion signals a dynamic shift in the Indonesian automotive market. With the introduction of new vehicle products and a focus on electric battery-based vehicles, CSI is not only challenging established players but also shaping the direction of the industry. The success of CSI's plan will depend on the acceptance of their new models by Indonesian consumers and the continued support from the Indonesian Government for electric vehicles.