French food retailer, Grand Frais, has etched an indelible mark on the minds of its consumers, as reflected by its impressive Net Promoter Score (NPS). The NPS, a key indicator of customer loyalty, stands substantially higher than industry averages, underscoring the company's commitment to customer satisfaction.
Unraveling Customer Sentiments Through Sensia's Study
To add a layer of depth to this technical marketing measure, Grand Frais commissioned a comprehensive study by Sensia. The study dissected over 10 million Google reviews for each of the company's stores, revealing an enlightening perspective on customer sentiment. The final verdict? An impressive average rating of 4.2 out of 5 stars. This commendable feat propels Grand Frais to the pedestal of being the highest-rated food retailer in France, according to customer feedback.
Publicizing Achievement Through Innovative Marketing
Grand Frais, not one to rest on its laurels, has leveraged this achievement to launch an innovative marketing campaign. The campaign features a series of three 20-second films, each showcasing the company's unwavering commitment to customer satisfaction. The films, which are set to grace screens in cinemas and through Video on Demand (VOD) services, are a testament to Grand Frais' commitment to its customers.
Crafting Memorable Films With Birth and Danny Hiele
Emphasizing the importance of storytelling in marketing, Grand Frais entrusted the production of these films to Birth, with Danny Hiele at the helm as director. The films encapsulate Grand Frais' dedication to delivering exceptional service, fostering a sense of loyalty that resonates with its customer base.