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Renault Announces Major Cost Reduction Strategy Amidst Global Competition

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Mahnoor Jehangir
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Renault Announces Major Cost Reduction Strategy Amidst Global Competition

In an ambitious move, Renault, the French automotive giant, has announced a comprehensive cost reduction strategy to be implemented by 2027. The company is responding to the fierce competition it faces in the global market, particularly from Chinese automakers, by launching a detailed transformation plan for its industrial system.

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Aiming High and Cutting Costs

The targets set by Renault are audacious: a 30% cost reduction in internal combustion engine vehicles and a whopping 50% reduction in electric vehicles by 2027. These cuts are part of a broader initiative to streamline production, decrease vehicle development times, and enhance overall manufacturing efficiency. The company's strategic shift underscores a determination to bolster its position in the global automotive market amidst shifting consumer demands and intensifying competition.

Staying Ahead in a Changing Market

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Renault's move is indicative of the pressure on automakers to adapt and innovate in response to changing market dynamics and the burgeoning influence of new entrants in the sector. As one of the top three global manufacturers for energy performance and industrial CO2 emissions, Renault is well-positioned to take on these challenges. The company was the first to establish an Industrial Metaverse, emphasizing its commitment to staying at the forefront of digitalisation in the industry. With plans to implement 3,000 applications by 2025, the Metaverse will allow Renault to be more agile and independent in decision-making.

Partnerships and Future Plans

Renault's alliance partners, Nissan and Mitsubishi, have affirmed their investment plans in Renault's electric vehicle division, Ampere. This collaboration will spearhead the development of electric vehicles tailored for the European market. The announcement comes as Renault prepares to close the third and final chapter of its recovery plan, Renaulution, with a significant cut in industrial costs. The Renault Group has also announced the production of eight new vehicles in its plants, signaling a proactive approach to meeting the challenges and opportunities of the automotive industry's future.

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