Dailymotion Advertising Joins Forces with RTL AdAlliance for European Video Monetisation Expansion

In a strategic move poised to reshape the European online video advertising landscape, Dailymotion Advertising has partnered with RTL AdAlliance. This collaboration aims to leverage Dailymotion's extensive video inventory across Europe, offering advertisers unparalleled access to a vast audience.

Strategic Partnership for Enhanced Reach

Under this new alliance, Dailymotion Advertising, renowned for its proprietary video platform and diverse media brand portfolio, will join RTL AdAlliance's Total Video portfolio. This partnership is set to harness the strengths of both entities, combining Dailymotion's 450 million+ monthly active users and over 6 billion video views with RTL AdAlliance's robust European presence. Stephen Byrne, VP Partnership Development at RTL AdAlliance, highlighted the synergy between Dailymotion's innovative video offerings and RTL AdAlliance's comprehensive media strategy, aimed at catering to the growing consumer appetite for video content.

A Win-Win for Advertisers and Audiences

Advertisers stand to benefit significantly from this partnership, gaining access to a broad and engaged audience across multiple European markets. Damien Alzonne, Head of Partnerships at Dailymotion Advertising, emphasized the complementary nature of this collaboration, which merges Dailymotion's global reach with RTL AdAlliance's expertise in local markets. This union promises to deliver a 360-degree media offering, enhancing advertisers' ability to connect with audiences through high-quality video content, whether on mobile devices, online, or smart TVs.

Pilot Success and Future Expansion

The partnership's pilot phase in Germany, Austria, Switzerland, and the Nordics has already demonstrated the potential for success, paving the way for further expansion into France and the UK. This strategic move signifies a significant step forward in the evolution of online video advertising, offering a comprehensive ecosystem and value-added services to advertisers and audiences alike. As the partnership unfolds, it is expected to set new benchmarks for the monetisation of online video content in Europe.

The collaboration between Dailymotion Advertising and RTL AdAlliance marks a pivotal moment in the European digital advertising arena. By combining their strengths, they are poised to offer an unmatched value proposition to advertisers, while also enriching the video content landscape for millions of viewers across the continent. This partnership not only signifies the growing importance of video content in the digital age but also underscores the potential of strategic alliances in navigating the complexities of the online advertising ecosystem.