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Nigeria's Creative Economy Booms, Employs 4.2 Million Youths: Calls for Increased Investment

Nigeria's creative industry is booming, offering over 4.2 million jobs to youths and significantly boosting the GDP. Collaborative efforts emphasize its potential.

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Mazhar Abbas
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Nigeria's Creative Economy Booms, Employs 4.2 Million Youths: Calls for Increased Investment

Nigeria's Creative Economy Booms, Employs 4.2 Million Youths: Calls for Increased Investment

Nigeria's creative industry is witnessing a remarkable growth spurt, employing over 4.2 million youths and contributing significantly to the nation's GDP. With experts pushing for more investments, the sector's potential to create an additional 2.7 million jobs by 2025 is becoming increasingly evident. This burgeoning industry not only showcases the talent and creativity of Nigerian youth but also highlights the crucial role of government and private sector collaboration in fostering economic development.

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Empowering Nigerian Youth Through Creativity

As the second-largest employer in Nigeria, the creative economy encompasses a diverse range of activities, including content creation, social media influencing, and videography. The recent Jobberman research underscores the sector's substantial contribution to the global GDP, with Nigeria's entertainment industry alone accounting for 1.45% of the national GDP. This growth trajectory presents a unique opportunity for job creation and economic diversification, especially among the nation's burgeoning youth population.

Government and Private Sector: A Synergistic Approach

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During a recent event in Lagos titled 'Homecoming', stakeholders emphasized the need for increased government investment and partnership with the private sector to further propel the creative economy. AMAKA Studio, one of the event sponsors, highlighted the importance of such collaborations in reaching more creators and amplifying their contributions to the economy. Adaora Oramah, CEO and founder of AMAKA Studios, stressed the significance of nurturing homegrown talent and protecting local creativity through more robust regulations and government support.

AMAKA Studio: Pioneering Content Creation in Africa

AMAKA Studio exemplifies the potential of platforms dedicated to empowering African creators. By providing digital tools and infrastructure for content monetization, the platform is at the forefront of addressing economic challenges faced by African creatives. With plans to expand and introduce automated tools for creators and brands, AMAKA Studio is setting the stage for a more inclusive and financially secure creative industry in Nigeria and beyond.

The creative economy's expansion in Nigeria is a testament to the resilience and ingenuity of its youth. As stakeholders continue to advocate for more investments and regulatory support, the sector stands on the brink of an even more significant transformation. The collaboration between government and private institutions like AMAKA Studio could indeed mark the dawn of a new era in Nigeria's economic development, driven by creativity and innovation.

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