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WhatsApp Set to Enhance 'Channels' with Message Forwarding Feature

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Geeta Pillai
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WhatsApp Set to Enhance 'Channels' with Message Forwarding Feature

In a move to enhance user communication and experience, WhatsApp is developing a new feature for its recently launched 'Channels'. This feature, currently in the testing phase, will allow Channel owners to forward different types of messages from other conversations to their Channels. These messages can include text, images, videos, GIFs, audio, and stickers. Moreover, the feature also provides the option to edit these messages for accuracy.

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Channel Forwarding: A New Era of Communication

WhatsApp's Channels, similar to Telegram's broadcast tool, have emerged as a private and efficient way for businesses, media, and other entities to share updates. The introduction of message forwarding is set to bolster the utility of these Channels, facilitating a new era of communication. This feature enables Channel owners to curate and share diverse content, enriching the material shared on WhatsApp Channels.

Ensuring Privacy and Information Integrity

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While the new feature brings numerous advantages, it also comes with potential risks such as the spread of false information. However, WhatsApp has provisions in place to counter these risks. Administrators have the authority to block screenshots and message forwarding, thus ensuring privacy and maintaining information integrity. Updates shared on Channels are stored on WhatsApp servers for up to 30 days and may disappear faster from users' devices.

What's Next for WhatsApp?

While the stable version of the message forwarding feature is expected to be released for the Android app soon, there are also unconfirmed reports of upcoming features such as polls and voice messages for WhatsApp Channels. These features, once confirmed and implemented, could further revolutionize the user experience on the platform.

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