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Deere & Company: Steering Towards Fully Autonomous Farms by 2030

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Safak Costu
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Deere & Company: Steering Towards Fully Autonomous Farms by 2030

In a world where technology has seeped into every crevice of human life, agriculture is no exception. Deere & Company, under the strategic leadership of CTO Jahmy Hindman, is poised to redefine farming as we know it. The corporate vision is clear and audacious: fully autonomous farms by 2030.

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A Legacy of Innovation

Since its genesis in 1837 with the steel plow, Deere & Company has remained steadfast in its dedication to agricultural efficiency. Today, the advent of artificial intelligence (AI), notably computer vision and machine learning, is reshaping the company's innovation landscape. The 'See Spray' technology embodies this evolution, enabling precise weed targeting and herbicide application. Consequently, it mitigates the necessity to spray entire fields, thereby optimizing resource utilization.

Machine Learning at the Core

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What sets this technology apart is its innate ability to evolve. As it navigates through diverse field conditions and plant growth stages, the technology continually refines its proficiency, embodying the essence of machine learning.

Automation: The Future of Farming

Deere & Company's vision extends beyond individual tasks. The aim is to automate the entire production cycle for crops like corn and soybeans, merging AI with robotics, sensors, data, and connectivity. Existing machines are being retrofitted with these cutting-edge technologies through a service model. This approach enhances productivity while reducing costs, making it viable for farmers to embrace these advancements.

The potential global implications of these technologies are immense. They could potentially double crop production, catering to the needs of a burgeoning population. Furthermore, they promise a decrease in food insecurity, a reduction in carbon footprints, and water conservation, particularly in challenging agricultural terrains.

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