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World Darts Championship Takes Aim at Innovation with Redesigned Dartboard

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Salman Khan
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World Darts Championship Takes Aim at Innovation with Redesigned Dartboard

In a move that combines innovation and branding, the Paddy Power World Darts Championship, scheduled for December 15 to January 3 at Alexandra Palace in North London, is set to introduce a redesigned dartboard. The most significant alteration is the color change of the treble 20 area from traditional red to green, mirroring the brand color of new sponsor Paddy Power.

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Science Meets Sport

The decision to switch colors is not purely an aesthetic or branding choice. It is founded on research suggesting that the color green is easier on the eyes. Green sits at the center of the visual spectrum, potentially leading to increased precision in landing trebles. This scientific backing could hint at a future where players score more treble 20s, raising the standard and quality of the sport.

Aiming for Record-breaking Performances

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PDC Chief Executive Matthew Porter expressed the organization's willingness to evolve and enhance the sport. He highlighted that changes benefiting players' performance and well-being are always worth exploring. The optimism surrounding this change is high, with hopes that it could help shatter the record of 901 180s set during the last year's tournament. The target? Surpassing the 1,000 mark.

Uniting Irish Identity and British Pub Culture

While the change has sparked some skepticism, Paddy Power's spokesman has underlined the brand's intention to uplift the championship's standard and incorporate a unique Irish touch to the beloved British pub culture symbol. The event, expected to draw 90,000 fans over its 16-day duration, also promises the distribution of branded merchandise, further establishing Paddy Power's presence in the championship.

With the support of defending champion Michael Smith and Fallon Sherrock, and the anticipation of seeing superstars like Michael van Gerwen taking aim at the striking design, the tournament is set to be one of the most open in recent memory. It serves not just as a platform for record-breaking performances but also a testament to the union of science, sport, and strategic branding.

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