The landscape of football viewing is set to change dramatically as Sky Sports secures a record-breaking UK£6.7 billion (US$8.5 billion) Premier League TV rights agreement. The deal, the largest sports media rights agreement in UK history, will kick off from the 2025/26 season. Sky Sports will broadcast a minimum of 215 Premier League matches per season, a significant increase from the current programming.
In the latest domestic rights tender, Sky Sports secured four out of the five packages on offer, leaving Amazon, which currently shows 20 matches per season, without any new packages. The fifth package, consisting of 52 games, was nabbed by TNT Sports. This transition marks a seismic shift in the broadcasting dynamics of the Premier League.
Sky Sports' contract includes the popular Super Sunday 4.30pm slot and, for the first time, the broadcast of all ten final-day matches. TNT's deal allows it to retain the 12.30pm Saturday slot and full coverage of two midweek match rounds. In a ground-breaking move, all matches outside of those scheduled for 3pm Saturday will be screened live for the first time.
The eye-watering £6.7 billion deal extends Sky and TNT Sports' partnership with the Premier League for another four years, providing viewers with more live matches than ever before. The BBC's Match of the Day programme will continue to be the home for highlights of all 380 Premier League matches for the four seasons of the new cycle. The deal represents the largest sports media rights deal ever concluded in the UK and is expected to significantly alter the financial dynamics within the league and the distribution of broadcast revenues among clubs.