Canadian golfer Nick Taylor, hailing from Abbotsford, B.C., has found himself immortalized in the branding of the RBC Canadian Open. This accolade comes in the wake of his historic victory at the tournament, where he completed an awe-inspiring 72-foot eagle putt, sealing his win. This triumphant putter drop has now been stylized into the event's new logo for the 2024 edition.
The logo's transformation was announced by Golf Canada, title sponsor RBC, and the tournament organizers. The updated design sees the silhouette of an old-school golfer - previously forming the 'I' in 'Canadian' - replaced with Taylor's silhouette. This bold change is more than a redesign; it is a tribute to Taylor's extraordinary win, marking him as the first Canadian in 69 years to clinch the men's national open championship.
Taylor's victory was no easy feat. It came after an electrifying playoff against England's Tommy Fleetwood at the Oakdale Golf and Country Club. The tournament concluded with Taylor's remarkable putt, a moment now immortalized in the logo of the very event where it took place.
Tim McLaughlin, Golf Canada's Chief Marketing Officer, expressed his excitement about celebrating Taylor's victory leading up to and during the 2024 RBC Canadian Open. The tournament is scheduled to take place from May 28 to June 2 at the Hamilton Golf and Country Club in Hamilton, Ontario. The newly designed logo, featuring Taylor's silhouette, will play a central role in the tournament's marketing campaigns. Golf Canada considers this updated brand mark as a fitting tribute to Taylor and one of the most memorable moments in the national open's history.