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Piaggio India to Launch Premium Aprilia RS 457: A New Contender in High-End Motorcycle Market

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Salman Khan
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Piaggio India to Launch Premium Aprilia RS 457: A New Contender in High-End Motorcycle Market

Setting a new milestone in the Indian premium motorcycle segment, Piaggio India is all set to introduce the Aprilia RS 457, competing against stalwarts like the Kawasaki Ninja 400, KTM RC 390, TVS Apache RR 310, and the soon-to-be-released Yamaha R3. Powered by a 457 cc, liquid-cooled, DOHC, parallel-twin engine that outputs 47 bhp and coupled with a 6-speed gearbox, the RS 457 stands as an embodiment of engineering prowess and aesthetic brilliance.

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Unveiling the Beast

The highly-anticipated RS 457, set to be launched tomorrow, is already creating waves in the market. With its twin-spar aluminium frame, USD front forks, a rear monoshock, 17-inch alloy wheels, disc brakes on both ends, and a dual-channel anti-lock braking system, it promises a ride that's as smooth as it is thrilling. Its design echoes the Aprilia RS 660, showcasing the same headlamp and LED Daytime Running Lamp design, and exuding a premium look and significant road presence.

Premium Features

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Designed for sport riding, the RS 457 comes equipped with a full fairing, clip-on handlebars, and rear-set foot pegs. It is also packed with a suite of advanced features, including a 5-inch colored TFT instrument cluster display, ride-by-wire technology, three levels of traction control, and three riding modes. These cutting-edge additions elevate the RS 457 from a mere motorcycle to a technologically sophisticated ride.

Positioning in the Market

Despite being assembled at Piaggio's Baramati plant in India, the RS 457 is positioned as a high-end product, with an expected ex-showroom price of around ₹4 lakh. This pricing strategy places it as a formidable contender in the premium motorcycle category, locking horns with established models while offering a distinct Italian flair. It will be available exclusively through Piaggio's high-end Motoplex dealerships across India, further reinforcing its premium positioning.

In the unfolding landscape of the Indian motorcycle market, the Aprilia RS 457 stands as a testament to Piaggio's commitment to delivering superior design, advanced technology, and unparalleled riding experience. With its launch, Piaggio not only expands its product portfolio but also sets a new benchmark in the premium motorcycle segment.

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