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Interticket Kft Overhauls Ticketing System Amid Unprecedented Demand

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Salman Khan
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Interticket Kft Overhauls Ticketing System Amid Unprecedented Demand

In the world of event ticketing, a new standard has been set, thanks to unprecedented interest in Hungarian national football matches and Azahriah concerts. This surge led to an overhaul of the ticketing system by Interticket Kft, the company behind jegy.hu, which handles ticket sales for these high-profile events. As Szokolay Zsolt, Business Development Director of Interticket Kft, revealed, the transition was made to a more robust international system to cope with the massive load.

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Overcoming Initial Struggles

The pre-existing system, utilized by approximately 1600 issuers and integrated into numerous ticketing portals and websites, initially buckled under the pressure of over 120,000 people waiting in the queue simultaneously. However, a swift response and the deployment of a new, more capable system ensured the smooth sale of tickets for the Hungary vs. Montenegro match. In just two and a half hours, all tickets were sold out, marking a new benchmark in efficiency.

Understanding the Queueing System

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According to Szokolay, the complaints received were largely due to a lack of understanding of the queueing system. It employs a random lottery to assign places when sales commence, a method that may seem counterintuitive to some. Notably, the Azahriah concert tickets experienced an extraordinary demand, selling out within a day, a feat unprecedented even for international stars.

Addressing Ticket Scalping and Bots

The article also shines a light on the challenges posed by ticket scalping and bots. IT specialists Fejervari Gaal Balazs and Svigelj Levente detailed how bots are programmed to purchase tickets en masse for resale at inflated prices. This practice is a significant concern in the United States, but not as prevalent in Hungary. Szokolay explained the capabilities of their system in filtering bots and managing the more common practice of individuals queuing on multiple devices.

However, the real issue plaguing the Hungarian ticket market is the unregulated secondary market, which poses risks of fraud and duplicate sales. This problem became evident during the sale for the Montenegro match, highlighting the need for regulatory oversight and stringent security measures.

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