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AT&T Stadium to be Temporarily Renamed for 2026 World Cup Matches

AT&T Stadium, home of the Dallas Cowboys, to be renamed 'Dallas Stadium' during 2026 World Cup, marking a key moment in Dallas' role in global soccer.

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Salman Khan
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AT&T Stadium to be Temporarily Renamed for 2026 World Cup Matches

AT&T Stadium, the iconic home of the Dallas Cowboys, will be temporarily rebranded as 'Dallas Stadium' during the summer of 2026. This change comes as the venue gears up to host nine matches of the FIFA World Cup, making it pivotal in the tournament's grand scheme. This temporary alteration arises from the World Cup's policy that prohibits the use of branded stadium names.

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Significance of the Name Change

Despite its location in Arlington, the venue's temporary appellation will resonate with 'Dallas.' This shift is symbolic, not merely a compliance with World Cup policies. It represents Dallas' ascendancy on the global soccer landscape, marking a historic moment for the city and its sports enthusiasts.

Impact of the World Cup on Dallas

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The 2026 World Cup is set to be a massive event, with 48 teams, 104 matches, and 16 stadiums involved. Dallas/Fort Worth (DFW) has earned the privilege of hosting the highest number of matches among all cities in the tournament. This honor is expected to draw around four million tourists and generate an economic impact exceeding $1 billion. The World Cup's arrival is anticipated to usher in unprecedented attention and opportunities for North Texas.

Reactions from the Cowboys' Camp

Dallas Cowboys owner Jerry Jones has lauded the event as a 'fabulous success' and a 'huge, huge success for every entity concerned.' Despite the city losing the bid to host the World Cup Final to New York/New Jersey, Jones emphasized the significant value in achieving second place. The sheer scale of the tournament and the global attention it commands will undoubtedly spotlight Dallas, and by extension, the 'Dallas Stadium.'

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