In a recent development, AG2R, the professional cycling team, has officially changed its name to Decathlon AG2R, following a new sponsorship deal with Decathlon, a globally recognized chain of sports goods stores. Along with the name change, the team has announced the incorporation of new cyclists, indicating an investment in strengthening the team for future competitions. Such moves are common in professional cycling, where sponsorships and signings play a crucial role in team performance and strategy. The announcement was shared via a link on Twitter, suggesting that the news has been disseminated on social media to reach fans and cycling enthusiasts.
Historic French Team Takes a New Name
The historic French team will be called Decathlon AG2R La Mondiale from 2024 onwards. They have announced six signings, among which Sam Bennett stands out. The World Tour team will ride on Van Rysel bicycles and use materials from the same company. The new faces of the team include Sam Bennett, Victor Lafay, Dries de Bondt, Bruno Armirail, Gianluca Pollefliet, and Sander de Pestel.
Decathlon's Grand Entry into World Tour Cycling
Decathlon, the French sports brand leader in the design and distribution of sporting goods worldwide, announced its entry into the AG2R team as a new sponsor. This sponsorship will start from January 1, 2024, and will last for five years. The news fills the French company with pride and reaffirms its interest in promoting sports and making it accessible to as many people as possible. Besides, cycling is a popular and international sport with strong values of commitment, cohesion, and emotion.
New Signings and Future Plans
Decathlon will become a co-sponsor of the AG2R La Mondiale cycling teams from January 1, 2024. The team, Decathlon AG2R La Mondiale Team, will consist of 28 cyclists, the Decathlon AG2R La Mondiale Development Team, with 10 riders, and the Decathlon AG2R La Mondiale U19 Team, made up of 15. The teams will also use Van Rysel bicycles, helmets, and sunglasses, the road cycling brand of Decathlon, and there will be six new cyclists joining the 'WorldTour' team in 2024: Bruno Armirail; Sam Bennett; Dries De Bondt; Victor Lafay; Gianluca Pollefliet, and Sander De Pestel.