CreateAthon 2024: Capstone Agency's 24-hour Marathon to Empower Local Nonprofits

Today marks the beginning of the University of Alabama's Capstone Agency's Eighth Annual CreateAthon event. The initiative, which kicked off on February 13, 2024, brings together over 50 top communications students and faculty members to provide pro-bono marketing and communications services to local nonprofits. This 24-hour event is a testament to the power of strategic communications and its ability to drive impact.

A Marathon of Creativity and Impact

For 24 hours straight, Capstone Agency students and faculty will work tirelessly to create impactful campaigns and materials for nine local nonprofits. These organizations include Theresa Burroughs Residential Living Inc., Schoolyard Roots, Five Horizons Health Services, Success by 6, Boys & Girls Clubs of West Alabama, Freshwater Land Trust, Tuscaloosa SAFE Center, and Riverchase Day School. Last year's CreateAthon resulted in $40,825 worth of communications work, and this year's participants are poised to surpass that impressive milestone.

Fueling Nonprofits with the Power of Communications

Nonprofit organizations often struggle to secure the resources needed to effectively communicate their missions and engage with their communities. The CreateAthon event aims to bridge that gap by providing these organizations with access to top-tier communications services. From branding and marketing to design and public relations, the Capstone Agency team is dedicated to helping nonprofits amplify their messages and expand their reach.

The Human Element: Passionate Students Making a Difference

At the heart of the CreateAthon event are the passionate and talented students who choose to dedicate their time and skills to making a difference. These future leaders in the communications field understand the vital role that strategic communications play in driving social change. By participating in CreateAthon, they are not only honing their skills but also contributing to the greater good.

As the Eighth Annual CreateAthon event gets underway, the sense of purpose and determination among the Capstone Agency team is palpable. With each passing hour, these dedicated students will work to create campaigns and materials that have the potential to transform the lives of countless individuals in their community. The impact of their efforts will be felt long after the 24-hour marathon comes to an end, serving as a reminder of the power of strategic communications and the importance of supporting local nonprofits.

Key Points:

• Capstone Agency hosts its Eighth Annual CreateAthon event to support local nonprofits
• Over 50 students and faculty members work together to provide pro-bono communications services
• Nine local nonprofits benefit from the 24-hour event
• Last year's CreateAthon resulted in $40,825 worth of communications work
• The event highlights the importance of strategic communications in driving social change