AI in Campaigns: Javier Milei Criticizes Sergio Massa's Fear Tactics

In the intrigue-filled labyrinth of Argentina's presidential election, a new twist has emerged. Candidate Javier Milei, from the La Libertad Avanza party, has pointedly criticized his opponent, Economy Minister Sergio Massa of Unin por la Patria party, accusing him of resorting to fear tactics in his campaign advertisements. This campaign strategy, Milei emphasized, employs a surprising tool - Artificial Intelligence (AI).

AI - The New Weapon in Electoral Battles

Artificial Intelligence has been steadily inching its way into the political arena, its use in the Argentine Presidential campaign is a testament to this. From the creation of images and videos to the manipulation of content, AI's role has become increasingly prominent, and controversial, in shaping political narratives. A prime example of this is the deepfake videos that have been employed in the campaign, which have the potential to mislead and confuse voters.

The Controversy Surrounding Massa's Tactics

Milei's criticism of Massa stems from the latter's campaign advertisement. It uses AI to reference Milei's approval of the former British Prime Minister Margaret Thatcher, a figure considered controversial in Argentina due to her role in the Falklands War. The depiction of Milei in this negative light has sparked a heated debate about the ethical use of AI in political campaigns.

Milei - The Candidate for Change?

Milei, known for his right-wing populist views, has positioned himself as the candidate for change. This stance is in stark contrast to Massa, whom Milei views as a continuation of the past century's political practices. For Milei, the 'real terror' is the current state of poverty and extreme poverty in Argentina, not the fear tactics employed by his opponent. He has urged voters not to be guided by fear, but to vote for change.