Waste Not, Want Not: The Road Less Wasted with ‘Too Good To Go’
Addressing Food Waste Globally
Every year, an alarming amount of food is wasted worldwide. Estimates suggest that over a third of all food produced is either lost or wasted. This is a staggering reality, especially when considering the millions of individuals who face food insecurity globally. The implications of food waste are not just societal, but also environmental. When food is wasted, it’s not just the food itself that goes to waste. All the resources, including water, labor, energy, and transportation, used to produce, process, package, and distribute that food, are also wasted. Moreover, food waste that ends up in landfills produces methane, a potent greenhouse gas that contributes to climate change.
Too Good To Go: A Pioneering Solution
Addressing this growing concern, a Danish company, ‘Too Good To Go,’ offers a unique solution with its innovative app. The app allows businesses to sell their surplus food at a significantly reduced price at the end of the day, giving a second chance to food that would otherwise end up in the bin. The initiative not only helps businesses reduce waste and save money, but it also provides consumers with an affordable way to access a variety of foods.
Surprising Success in Burgenland
The company recently analyzed the number of ‘surprise bags’ sold to determine which federal state has the most ‘food rescuers.’ The results revealed that Burgenland, a state in eastern Austria, ranks fourth. The state, with 152,000 bags sold and now 250 partners, falls behind Vienna, Lower Austria, and Styria. It is worth noting that more Burgenlanders have used the ‘Too Good to Go’ offer compared to the previous year, where Burgenland was ranked sixth. This shows a growing awareness and commitment to reducing food waste amongst the residents of Burgenland.
Global Mission Beyond the App
‘Too Good To Go’ is more than just an app; it’s a mission-driven initiative. The company is pushing for legislation to clear up confusion around food labeling, which often leads to unnecessary food wastage. The company also runs campaigns aimed at educating people on how to ‘Look, Smell, Taste’ food before deciding to throw it away. To further its mission, ‘Too Good To Go’ has worked with over 500 schools and universities through events, lectures, and research to improve everyone’s education around food waste.
‘Too Good To Go’ represents a new wave of innovative solutions to the growing problem of food waste. By harnessing the power of technology, the company is not only helping businesses and consumers reduce waste but also contributing to a more sustainable and equitable food system. With the growing success and acceptance of their platform, it is evident that the fight against food waste is gaining momentum. And while the road to zero food waste is long and challenging, with initiatives like ‘Too Good To Go,’ it is certainly less wasted.
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