At the intersection of technology and nature, Tropicana, a renowned juice brand, has made a resonant statement. The company unveiled a new limited-edition packaging for its Pure Premium orange juice at the Consumer Electronics Show (CES) 2024. The packaging, christened "Tropcn," omits the letters 'AI' from the brand's name, a bold move designed to underscore the absence of artificial ingredients in their product.
Contrasting Natural Quality with Technological Innovation
The decision to announce Tropicana's latest initiative at CES, a platform typically showcasing technological innovations, serves to heighten the contrast between nature and artificiality. The brand's presence at the event, in the midst of advancements in artificial intelligence and other technological marvels, loudly emphasizes the natural quality of Tropicana's product.
Championing Natural Ingredients for Over 75 Years
Tropicana Pure Premium has been made with natural oranges for over 75 years. The company takes immense pride in not adding any artificial ingredients or sugar to their orange juice. The 'Tropcn' packaging not only celebrates this legacy but also reaffirms the brand's commitment to delivering high-quality, 100% orange juice.
Special Giveaway and Promotional Campaign
In a move that further entices customers, Tropicana distributed bottles of the special 'Tropcn' packaging in participating Kroger Family of Stores. A QR code on these bottles offers customers a chance to win a trip to Florida, adding an element of excitement to the entire campaign. This promotional strategy was developed in collaboration with Tropicana's creative, PR, and social agencies of record.
Formed in 2022 as a joint venture between PAI Partners and PepsiCo, Tropicana Brands Group manages a portfolio of renowned juice brands. The Group's dedication to being the global leader in fresh and chilled beverages is reflected in its innovative strategies that combine tradition with modern marketing techniques.