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Seth Rogen's Houseplant Expands into Coffee Market with Cometeer Partnership

Actor Seth Rogen's lifestyle brand Houseplant partners with Cometeer to launch two new coffee roasts, merging cannabis culture with coffee appreciation.

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Mazhar Abbas
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Seth Rogen's Houseplant Expands into Coffee Market with Cometeer Partnership

Beloved actor Seth Rogen, notable for his cannabis-centric lifestyle brand Houseplant, has broadened his brand's landscape by stepping into the coffee industry. This move comes as the result of a partnership with Cometeer, a brand celebrated for its flash-frozen coffee. Houseplant, which initially centered around cannabis and its related products, is now exploring other areas of interest for Rogen and his partner Evan Goldberg. These new ventures include coffee, a passion deeply ingrained in their Pacific Northwest roots.

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Houseplant and Cometeer Brew a Unique Collaboration

The collaboration between Houseplant and Cometeer has given birth to two new coffee roasts: 'Bean There Done That' and 'Get Roasted.' The former is a medium roast boasting notes of peach, sweet tea, and orange. The latter is a blend that sings with notes of dark chocolate, cashew, and baking spice. The roasts are exclusively available on Cometeer's website and are part of the Houseplant Roaster Box. Each coffee capsule guarantees a barista-quality cup of coffee in mere seconds, thanks to Cometeer's unique flash-frozen brewing process.

Rogen's Personal Connection to Coffee

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Rogen's enthusiasm for this venture is palpable as he discusses the new roasts. The actor's personal connection to the project is clear; it springs from a place of genuine interest and deep-seated love for coffee. The partnership with Cometeer felt like a natural progression, given his and Goldberg's affinity for coffee and the exceptional simplicity and flavor of Cometeer's products. Rogen also hinted at the possibility of introducing a custom ceramic specifically for the coffee collaboration in the future.

Advancing the Cannabis Culture Lifestyle

The collaboration also seeks to augment the contemporary cannabis culture lifestyle by integrating coffee products into the mix. The new coffee roasts, housed in fully recyclable aluminum packaging, are flash-frozen and shipped cold in liquid nitrogen to maintain optimal freshness. This collaboration doesn't only signify Houseplant's expansion into the coffee market but also reflects its dedication to innovation and a high-quality consumer experience.

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