In a bid to rekindle holiday spirits amidst recurring traditions, Pepsi Romania has rolled out a fresh, vibrant holiday campaign, #SarbatorileAltfel or 'Different Holidays'. The campaign is a clarion call to break away from the shackles of orthodox holiday observances, and to craft individual traditions that elicit genuine happiness and celebrate the festive season in a unique, enjoyable manner.
Revamping Traditions with a Modern Twist
Pepsi's innovative campaign emphasizes the essence of pure joy over rigid adherence to traditional customs, particularly in the realm of holiday cuisine. To further this cause, Pepsi has joined forces with two prominent Romanian influencers, Miss Wellington and Mario Fresh. Their mission? To reinvent the customary Romanian dish, 'sarmale' (stuffed cabbage rolls), in an inventive, enjoyable way.
From Sarmale to Sarma-Burgers and Burgo-Sarmale
The second episode of Pepsi's digital series showcases these influencers brewing an assortment of 'sarma-burgers' and 'burgo-sarmale', morphing conventional recipes with contemporary spins. The intention is to inspire viewers to experiment with fresh, festive recipes at home, blending the age-old with the avant-garde.
Festive Cheer with a Musical Note
The campaign also incorporates a special carol curated by Smiley and Corina Chiriac in the inaugural episode, elevating the festive ambience with novel music. However, the campaign is not merely a gastronomic adventure; it is an exploration of novel ways to commemorate the holidays. The focus remains on concocting a jubilant and liberating experience that resonates with the spirit of the season.
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