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McDonald's Announces Ambitious Global Expansion and Tech Initiative

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BNN Correspondents
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McDonald's Announces Ambitious Global Expansion and Tech Initiative

Global fast-food giant McDonald's has revealed sweeping expansion plans, with the goal of increasing its global presence by opening more than 8,800 new restaurants by 2027. The move, which would take its worldwide total to a staggering 50,000 locations, promises to be the most rapid period of growth in the company's 68-year history. This ambitious plan is not just about physical expansion, but also a considerable push to boost customer engagement.

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Investing in Loyalty

As part of its customer engagement strategy, McDonald's aims to expand its loyalty program to 250 million active members by 2027. Currently, the program boasts 150 million active users, contributing to over $20 billion in systemwide sales. By nurturing this customer base, the fast-food chain foresees $45 billion in annual sales by the end of its target period.

Embracing Tech with Google Cloud Partnership

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McDonald's is not just about burgers and fries; it is also embracing technology as part of its expansion plan. The company has announced a partnership with Alphabet's Google Cloud, with the aim of enhancing the dining experience through the application of artificial intelligence across its global restaurants. This tech-forward approach adds a new dimension to the company's growth strategy.

Financial Projections and Shareholder Confidence

For this ambitious growth plan, McDonald's is ready to invest heavily. The company anticipates a spend of $2.5 billion in 2024, with an annual increase of $300 million to $500 million from 2025 to 2027. These projections were disclosed ahead of McDonald's investor day, as the company seeks to reassure shareholders about its growth prospects amidst economic concerns and changing consumer eating habits.

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