Elisabeth Saragih, a seasoned entrepreneur in the thriving coffee shop and coffee roastery business, asserts that the right location is pivotal in surviving the fiercely competitive culinary business world. She shares that while marketing strategies are key, the location must be considered from the outset, especially if business owners prefer to utilize their own spaces rather than renting.
Location: A Crucial Factor in Culinary Success
In the realm of culinary business, location is often considered a critical factor influencing success. Saragih's revelation underscores this belief, highlighting the importance of strategic positioning in the culinary landscape. The choice of location, she explains, is not just about being in a bustling area but also about being accessible, especially in the era of online delivery services.
The 'Hidden Gem' Trend
Interestingly, Saragih points out that the current trend of 'Hidden Gems' allows for businesses to thrive anywhere, as long as they are easily reachable. This trend, she suggests, has broadened the horizons for culinary businesses, enabling them to set up in less conventional but still strategic locations.
Gading Serpong and Kelapa Dua: A Strategic Culinary Hub
As an example, Saragih cites Gading Serpong and the Kelapa Dua area in Tangerang, Banten, as strategic locations for culinary enterprises. These regions, known for their diverse eateries and intriguing culinary spots, have become increasingly popular on social media. Areas like Pisa Grande, Sorrento, and Maggiore have morphed into popular culinary hubs, illustrating how location can play a major role in the success of a business.
Whether you're a personal chef business networking to understand your ideal clients, or a Chinese food restaurant in Boston, MA, planning your menu and sourcing ingredients, the location will significantly impact your success. As Saragih rightly puts it, 'Location is key in the culinary world.'