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Heinz and Cathedral City Launch Cheesy Beanz for Valentine's Day

This Valentine's Day, Heinz and Cathedral City introduce Cheesy Beanz, merging classic baked beans with cheddar cheese. The limited edition cans release online on Feb 14, with a nationwide launch in stores from Feb 21.

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BNN Correspondents
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Heinz and Cathedral City Launch Cheesy Beanz for Valentine's Day

Heinz and Cathedral City Launch Cheesy Beanz for Valentine's Day

Valentine's Day is about to get a whole lot cheesier, thanks to Heinz and Cathedral City. They're teaming up to launch Cheesy Beanz, combining the classic taste of baked beans with the irresistible allure of cheddar cheese. The limited drop of 500 cans will be available online on February 14, followed by a nationwide release in stores from February 21.

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A Match Made in Food Heaven

For many Britons, beans and cheese are the perfect pairing. Research shows that almost half of us consider this combination to be one of the best food duos out there. With baked beans being consumed 57 times a year on average, and 64% of people agreeing that cheese makes beans tastier, it's no wonder that fans are excited about the new product.

A Delicious Collaboration

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Heinz and Cathedral City have come together to create a unique and delicious flavor combination. The limited edition Cheesy Beanz will be sold at £1.80 per can, catering to the tastes of cheese-loving Brits. Alessandra de Dreuille, Director of Meals and Insights from Heinz, and Neil Stewart, Head of Cheese Marketing at Cathedral City, both expressed their excitement over the partnership and the launch of this new product.

Cheesy Beanz: Love at First Bite

The anticipation for Cheesy Beanz has been building on social media, with people expressing their enthusiasm for the new product. Comments like 'Heavenly' and 'They listened!' can be seen all over, as consumers look forward to the launch. The limited drop of 500 cans will go live at midday on Valentine's Day on Heinztohome.co.uk. For those who miss out, don't worry – Cheesy Beanz will be hitting supermarket shelves nationwide from February 21.

So, this Valentine's Day, why not share the love with a can of Cheesy Beanz? It's the perfect way to enjoy a beloved meal option and celebrate the timeless pairing of beans and cheese.

Cheesy beans are making a comeback, and consumers couldn't be happier. With research revealing that most Britons prefer eating baked beans with cheese, it's no surprise that the launch announcement has sparked excitement. On average, Britons consume baked beans 57 times a year, with 25% indulging in the snack twice a week or more. This unique and delicious flavor combination is set to hit supermarket shelves nationwide from February 21, making it the perfect addition to any meal.

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