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Goldfish Charts New Waters with Potato-Based Crisps

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BNN Correspondents
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Goldfish Charts New Waters with Potato-Based Crisps

Goldfish, the beloved brand synonymous with playful, fish-shaped crackers, is charting new waters with its latest snack innovation. Marking its debut into the realm of potato-based snacks, Goldfish presents its newest creation - Goldfish Crisps. Melding potato and wheat, these crisps promise a 'light and airy' snacking experience, a shift from the brand's iconic crackers.

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Goldfish Crisps: A New Snack Experience

Bigger, lighter, and distinctly flavored, Goldfish Crisps offer a fresh take on the brand's snack line. Available in savory sour cream & onion, classic cheddar, and tangy salt & vinegar flavors, these crisps cater to a wide spectrum of palates. In tandem with their unique size and flavors, the packaging for Goldfish Crisps is also designed to be larger, mirroring the snack's different nature from the classic crackers.

A Product Launch to Begin the New Year

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Slated for a nationwide release in January 2024, Goldfish Crisps will be available to snack enthusiasts across the country. With a suggested retail price of $4.79, they will occupy space on shelves alongside other Goldfish products, expanding the brand's presence in the snack aisle.

Goldfish Brand: A Continuous Innovation

This launch is part of Goldfish's ongoing efforts to diversify its snack offerings. Recent introductions include Elf-shaped maple syrup-flavored grahams for the holiday season and Goldfish mega bites, a larger version of the crackers tailored for an adult audience. Available in sharp cheddar and cheddar jalapeño flavors, these new products underscore the brand's commitment to variety and innovation.

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