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AMS-Osram Shares Tumble 45% After Apple Allegedly Cancels Micro-LED Project, Impacting Future Plans

AMS-Osram AG faces a crisis as shares plummet by 45% due to the cancellation of a major micro-LED project with Apple. The fallout includes potential sale of Malaysian facility parts and strategic shifts in response to severe financial repercussions and industry impact.

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Ayesha Mumtaz
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AMS-Osram Shares Tumble 45% After Apple Allegedly Cancels Micro-LED Project, Impacting Future Plans

AMS-Osram Shares Tumble 45% After Apple Allegedly Cancels Micro-LED Project, Impacting Future Plans

AMS-Osram AG, a key player in the semiconductor industry and supplier for tech giant Apple Inc., faced a severe blow as shares plummeted by up to 45% following the abrupt cancellation of a highly anticipated micro-LED project. The fallout from this decision has forced AMS-Osram to contemplate the sale of parts of its Malaysian production facility, signaling a significant shift in the company's future plans. CEO Aldo Kamper underscored the gravity of the situation, acknowledging the tough choices ahead due to the loss of a pivotal project slated for the Apple Watch with a 2026 start date.

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Severe Financial Repercussions and Industry Impact

The cancellation not only led to the company's shares hitting their lowest mark since the 2009 IPO but also resulted in a staggering impairment charge ranging between €600 to €900 million. This financial hit underscores the volatility of the semiconductor market and the high stakes involved in manufacturing next-generation consumer electronics components. Analysts are closely watching the repercussions of this development, not only for AMS-Osram but for the broader industry, particularly as the sector grapples with a downturn and diminishing consumer device demand.

Strategic Shifts and Operational Overhaul

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In response to this setback, AMS-Osram is reassessing its strategy, particularly its investments in micro-LED technology, known for its potential to revolutionize the display industry. The cancellation forces a reevaluation of the second phase of its Kulim plant in Malaysia, a facility that represented a significant expansion of AMS-Osram's manufacturing capabilities. The company is now faced with the challenge of navigating through these turbulent times, with a focus on adjusting its mid-term revenue growth target and improving its cash flow profile amidst uncertain market conditions.

Looking Ahead: Implications for AMS-Osram and the Semiconductor Industry

The abrupt end to this project with Apple, a key customer, has far-reaching implications not only for AMS-Osram but also for the semiconductor industry at large. Competitors and partners alike are closely monitoring the situation, gauging the potential ripple effects on supply chains and technology development timelines. As AMS-Osram regroups and strategizes its next steps, the industry awaits to see how this pivotal event will influence the adoption and production of micro-LED technology and reshape market dynamics in the years to come.

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