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Sole Fintech and Fiji Holdings Unit Trust Forge Partnership, Easing Investment Access for Fijians

Sole Fintech and FHUT join forces to democratize investment opportunities in Fiji, fostering a culture of saving and financial planning.

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Quadri Adejumo
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Sole Fintech and Fiji Holdings Unit Trust Forge Partnership, Easing Investment Access for Fijians

Sole Fintech and Fiji Holdings Unit Trust Forge Partnership, Easing Investment Access for Fijians

In a groundbreaking move for financial inclusivity in Fiji, Sole Fintech and Fiji Holdings Unit Trust (FHUT) have joined forces, allowing Sole users to effortlessly invest in FHUT directly through the Sole app. This collaboration marks a significant milestone in democratizing investment opportunities, making them accessible, affordable, and convenient for Fijians across the nation.

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Empowering Fijian Savers and Investors

Semi Tukana, Sole Ltd founder and board chairman, expressed his excitement over the partnership, highlighting its potential to revolutionize saving habits among Fijians. By integrating FHUT investments into Sole's bill pay feature, customers can start investing with as little as $5, fostering a culture of saving and financial planning from an early age. This initiative not only makes investment more accessible but also introduces a practical tool for parents to begin saving for their children's future. For those in rural and maritime regions, Sole simplifies the account opening process for new investors, removing traditional barriers to financial participation.

Unprecedented Savings and Investment Growth

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Mereia Volavola, CEO of Sole, noted the remarkable surge in savings and investments through the Sole platform, which now accounts for over 20% of the total e-money held. This achievement underscores the desire and capability of Fijians to save and invest, provided they have the right tools and opportunities. The partnership between Sole and FHUT is a testament to the power of digital financial solutions in fostering economic empowerment and financial independence among ordinary Fijians.

Strategic Alignment and Digital Transformation

FHUT General Manager Elenoa Kaloumaira welcomed the collaboration, emphasizing its alignment with FHUT's strategic goals for digital transformation and wealth creation. By offering a unified platform where Fijians can both save and invest, Sole Fintech and FHUT are paving the way for a new era of financial inclusivity. This innovative approach not only simplifies the investment process but also educates and encourages Fijians on the importance of saving, thereby promoting a sustainable financial future for individuals and families across Fiji.

As Fiji strides towards a more inclusive and digitally empowered financial ecosystem, the partnership between Sole Fintech and Fiji Holdings Unit Trust stands as a beacon of progress, illustrating the transformative power of collaboration in the fintech space. By removing traditional barriers and harnessing technology, this alliance is set to empower Fijians with the tools needed for financial growth and independence, marking a significant step forward in the nation's economic development.

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