StoreConnect Takes Bold Step to Reduce eCommerce Return Rates for SMBs and Nonprofits

StoreConnect, a commerce solution managed from the Salesforce CRM, is taking a bold step forward to help small to medium-sized businesses (SMBs), nonprofits, and educational organizations mitigate the costs of high eCommerce return rates. The company, founded by serial entrepreneur and software developer Mikel Lindsaar, is leveraging its Customer Commerce Software as a Service (SaaS) platform, which is built within Salesforce, to address this prevalent challenge in the digital marketplace.

Unveiling a Comprehensive Strategy

The strategic initiative focuses on understanding the customer, enhancing their experiences, and streamlining return processes. By reducing eCommerce return rates, StoreConnect aims to foster growth among SMBs and nonprofits that are grappling with the costs and complexities of returns in the digital marketplace. This approach resonates deeply with the company's mission of providing robust, extensible backends to meet customer commerce needs.

Mikel Lindsaar's Vision and Journey

CEO and Founder Mikel Lindsaar's journey is marked by a rich history of entrepreneurship and software development. His portfolio includes the establishment of seven companies, the sale of four SaaS companies, and significant contributions to open-source software. His vision for StoreConnect is to enable smaller enterprises to harness big-company capabilities without exceeding their budgets, and this latest initiative aligns perfectly with that vision.

StoreConnect's Growth and Challenges

StoreConnect's journey hasn't been without challenges. The company's channel-led approach to growth has presented some hurdles. However, they have managed to sign up 73 Salesforce Solution Integration partners worldwide and evolved to a SaaS model. Some of their significant milestones include a successful live cart checkout, achieving product-market fit, and securing a $9 million USD seed funding round led by Bellini Capital.

Customer success stories highlight the platform's ability to handle high loads and consolidate multiple eCommerce systems. Although revenue numbers are not publicly disclosed, the company's target Total Addressable Market (TAM) includes over a hundred thousand potential clients, with an average expenditure of $15,000 per year. StoreConnect's unique selling proposition lies in its seamless integration with Salesforce, thus eliminating the need for additional API layers and providing a straightforward platform extension.