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ParaEvolución SRL: A Beacon of Innovation in Cuba's Challenging Economy

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Olalekan Adigun
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ParaEvolución SRL: A Beacon of Innovation in Cuba's Challenging Economy

ParaEvolución SRL, a small and medium-sized enterprise in Cuba, has found a lifeline in production chain linkage, fortifying the local economy in trying times. Founded a year ago by an enthusiastic team of young entrepreneurs, this company has initiated alliances with state enterprises to rejuvenate production in factories that were starved of raw materials.

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Revitalizing Local Production

ParaEvolución supplies essential inputs such as flour, sugar, and lard, enabling state factories to resume operations and generate employment. They've collaborated with the National Phosphorus Company (ENFOS) to manufacture candles and with UEB Gamby in the production of cookies, much in demand in the Cuban market.

A Company with a Social Commitment

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Beyond business synergies, ParaEvolución also boasts a robust social commitment. They donate products to educational and health centers and organize blood donation campaigns. The company sells its products through itinerant points to bypass intermediaries, planning to establish fixed sales points to enhance distribution and bring down costs.

The Vision for the Future

Their future vision includes importing wheat and collaborating with the local milling industry to further reduce production costs. In the challenging economic landscape of Cuba, the efforts of ParaEvolución SRL are a beacon of innovation and resilience, providing a blueprint for other enterprises to follow.

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