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Nitori Debuts in Philippines, Targets 50 Stores by 2032 Amid Asian Expansion

Nitori, Japan's leading furniture retailer, launches its first store in the Philippines, part of an ambitious plan to open 50 stores by 2032 and expand globally.

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Emmanuel Abara Benson
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Nitori Debuts in Philippines, Targets 50 Stores by 2032 Amid Asian Expansion

Nitori Debuts in Philippines, Targets 50 Stores by 2032 Amid Asian Expansion

MANILA -- In a significant move to expand its global footprint, Nitori, Japan's premier furniture and home furnishings retailer, is set to unveil its inaugural Philippine store on April 18. The store, situated in Mitsukoshi BGC, Taguig, marks the beginning of an ambitious expansion strategy in the country, with plans to establish 50 stores by 2032. This move is part of Nitori's broader aim to operate 3,000 stores worldwide, eyeing sales of 3 trillion yen by the same year.

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A Strategic Expansion into Asia

Nitori's decision to enter the Philippine market underscores its strategic focus on Asia as a region poised for significant economic growth and as a vital component of its global supply chain. Akio Nitori, the company's founder, emphasized the importance of accelerating business expansion within Asia to capitalize on its economic potential and to cater to the evolving needs of its customer base in the region. With a history of aggressive expansion, Nitori plans to increase its pace, aiming for 200 store openings annually to reach more countries, regions, and customers across Asia.

Comprehensive Retail Portfolio

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The Nitori Group's diverse business portfolio includes not only the flagship Nitori furniture and home-furnishing stores but also Deco Home stores focusing on daily necessities, Shimachu home improvement stores offering hardware and furniture, and N Plus stores targeting adult women's apparel. To date, Nitori has successfully launched 822 stores in Japan and 179 stores internationally, spanning Mainland China, Hong Kong, Taiwan, Republic of Korea, Malaysia, Singapore, Thailand, and Vietnam. The Philippine store in Mitsukoshi BGC, spanning 1,100 square meters, is a testament to Nitori's commitment to extending its reach and fulfilling the demands of its international clientele.

Future Outlook and Economic Implications

Nitori's foray into the Philippine market not only signals the brand's ambitious global expansion strategy but also highlights the economic growth potential within the Asian region. By establishing a strong presence in the Philippines, Nitori aims to leverage the country's growing market for home furnishings and contribute to the local economy through job creation and retail innovation. As the company moves forward with its plan to open 50 stores in the Philippines by 2032, it is poised to play a significant role in transforming the country's retail landscape and setting new standards for quality and affordability in home furnishings.

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