Fusion Marketing Team Wins Awards for Brand Launch, Environmental Graphics in Omaha

Fusion, an Omaha-based healthcare company, has garnered industry recognition for its innovative brand launch and the creative environmental graphics at its new headquarters. These accolades underscore the creativity and innovation of Fusion's in-house marketing team, highlighting their pivotal role in the company's recent achievements. The team's efforts have not only redefined Fusion's brand identity but also enhanced its workplace environment, reflecting the company's dynamic culture and visionary outlook.

Revolutionizing Brand Identity

In a strategic move to unify its corporate image, Fusion embarked on a comprehensive rebranding journey, culminating in the unveiling of a new parent brand and two refreshed business units in late 2023. Orchestrated through a multi-faceted campaign, the initiative leveraged email, social media, public relations, print, promotional materials, and paid digital marketing efforts. This broad approach aimed to educate a diverse audience, including Fusion's employees, healthcare professionals, facility partners, the local Omaha community, supported nonprofit organizations, vendors, and media partners. The campaign's success was highlighted by a silver Creative Nebraska award and recognition from the Graphic Design USA's American Graphic Design Awards, where Fusion's innovative branding efforts were celebrated alongside global giants such as McDonald's, the NFL, and DreamWorks.

Enhancing Workspace with Environmental Graphics

The redesign of Fusion's headquarters represents another facet of its brand revitalization. By integrating environmental graphics into the workspace, Fusion has created a physical embodiment of its reimagined brand identity. These designed spaces tell a story, encapsulating what makes Fusion unique—its dynamic culture and forward-looking perspective. The environmental graphics project, a collaboration with RDG Planning and Design and Renze, also received a silver Creative Nebraska award, further validating the marketing team's creative prowess.

Recognition and Future Outlook

"Our team demonstrated exceptional creativity and innovation throughout these processes," remarked Tara Sprakel, Chief Marketing Officer at Fusion. "The high standard they set is evident in every aspect of the brand campaign and the environmental graphics. I'm incredibly proud of their work." This sentiment is echoed by the broader Fusion community, including team members and healthcare professionals, who have expressed excitement over the company's new look. The recognition from prestigious awards places Fusion's marketing efforts in the spotlight, setting a benchmark for creativity and innovation in corporate branding and workspace design.

As Fusion continues to evolve, the impact of these branding and design efforts is expected to ripple through the company, enhancing its positioning in the healthcare industry and beyond. By fostering an environment that reflects its core values and mission, Fusion is poised to improve the lives of everyone it touches, staying true to its commitment to lead with humility, drive, and positivity.