In a move that challenges initial skepticism, the Ministry of Tourism and Creative Economy of Indonesia (Kemenparekraft), in collaboration with the World Health Organization (WHO) and the Indonesia Health Policy Room (RUKKI), has embarked on developing standards for smoke-free tourism. This initiative, marked by a workshop titled 'Development of Environmental Friendly and Sustainable Tourism Standards', aims to foster a healthier environment for tourists by promoting non-smoking zones in tourist destinations.
Smoke-Free Tourism Does Not Deter Visitors
Research conducted in four Caribbean countries revealed that the introduction of Smoke-Free Areas (KTR) had no adverse effects on tourism. Parameters such as the number of tourist visits, tourist spending, and the average duration of stay remained unaffected post the implementation of KTR. Similar findings were echoed in New York City, where the establishment of KTR did not lead to a decrease in tourism sector revenue or employment.
Historical Destinations Witness Increase in Visitors
Historical destinations such as Angkor Wat in Cambodia and Borobudur Temple in Indonesia have witnessed an increase in visitors following the implementation of smoke-free policies. This highlights that the standardization of smoke-free tourism not only promotes a healthier environment but also enhances the allure of these tourist destinations.
A Broader Commitment to Sustainable Tourism
Rizki Handayani, the Deputy of Industry and Investment at Kemenparekraft, emphasized that the standardization of smoke-free tourism is part of a broader commitment to sustainable tourism. The focus is not just on preserving the environment but extends to ensuring the health and safety of tourists, thereby creating a healthy, smoke-free environment that enhances the overall tourist experience.