In a recent development, the Central Government of India has delivered notices to Bollywood megastars Akshay Kumar, Shahrukh Khan, and Ajay Devgan. The actors are implicated in an ongoing legal dispute related to their advertisement endorsements for gutkha companies. The government's move was elucidated during a hearing at the Lucknow bench of the Allahabad High Court.
Government Acts on Contempt Petition
The government's action comes in response to a contempt petition. During the hearing, the Deputy Solicitor General of India, representing the government, placed the facts before Justice Rajesh Chauhan's bench. He confirmed that the Central Consumer Protection Authority had dispatched the notices to the actors in the previous October.
Bollywood Caught in Gutkha Advertisement Dispute
The controversy surrounding Bollywood's association with gutkha companies is not new. The issue is simultaneously under scrutiny at the Supreme Court. The apex court has fixed the hearing for May 9, 2024. Actors like Amitabh Bachchan have previously been embroiled in similar disputes. Bachchan had sent a legal notice to a gutkha company for showcasing his advertisement despite cancelling his contract.
Future Implications for Bollywood and Gutkha Companies
The recent move by the central government underlines the scrutiny faced by the entertainment industry and gutkha companies. Irrespective of the outcome, the case could set a precedent for the future association between Bollywood and such companies. The final hearing, scheduled for May 2024, is likely to be closely watched for its potential implications.