Rice University Wins $20K in John Lewis Racial Justice Case Competition at Emory

When Willie Sullivan, an MBA student at Emory University Goizueta Business School, launched the John Lewis Racial Justice Case Competition in 2020, he aimed to inspire action against racial injustice within corporations. Named after the late civil rights icon John Lewis, the competition has seen significant growth, with a 25% increase in applications in the 2023-2024 cycle. Rice University's team, Prosperity Without Prejudice, clinched the first prize of $20,000, spotlighting the event's impact on promoting racial and economic justice through innovative corporate strategies.

Empowering Future Leaders

The competition, part of Emory Goizueta's Business & Society Institute, draws on John Lewis's legacy to challenge future business leaders to address racial inequities. Over 1,000 students from nearly 100 universities have participated, creating 50 corporate action plans and securing over $125,000 for nonprofits. The 2023-2024 edition expanded its reach, accommodating the growing interest and underlining the business community's role in fostering racial equity.

Innovative Solutions and Corporate Engagement

Participants in the competition are tasked with developing actionable strategies that corporations can implement to combat racial injustice. This year, finalists presented their proposals to partner organizations, including Delta Air Lines and Taco Bell, focusing on climate equity and economic opportunities for women of color. The initiative not only offers a platform for innovative ideas but also facilitates direct engagement between students and corporations, driving forward the conversation on racial justice.

Legacy and Future Impact

The John Lewis Racial Justice Case Competition stands as a testament to the power of collective action and the role of business in societal change. By invoking the spirit of 'good trouble,' the event encourages participants to challenge norms and contribute to a more equitable future. As the competition grows, it continues to inspire a new generation of leaders to carry forward John Lewis's legacy of activism and justice, making it a pivotal moment in the ongoing struggle for racial equality in the corporate world.

To discover more about the John Lewis Racial Justice Case Competition and its impact, click here.