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Changing TV Landscape: Globo's Ratings Dip, Netflix Culls App Support, and the Race for the Brazilian Championship

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Saboor Bayat
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Changing TV Landscape: Globo's Ratings Dip, Netflix Culls App Support, and the Race for the Brazilian Championship

Brazil's leading television network, Rede Globo, has identified a significant drop in the viewership of its telenovelas 'Elas Por Elas' and 'Fuzu', aired in the six and seven p.m. slots. The network attributes this decrease in viewership to two main factors: rising temperatures, which have encouraged people to spend more time outdoors, and recent power outages in major cities such as Sao Paulo and Rio de Janeiro, which have been experiencing record-breaking heat with a thermal sensation close to 60 degrees. The power outages, in particular, have affected low-income population zones, which comprise a significant portion of the telenovelas' audience.

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The Impact of External Factors

According to data from Kantar Ibope, there has been a nearly 8% decline in the number of televisions turned on during prime time in Greater Sao Paulo, with rates falling from 52% in July to 44% in November. For Rede Globo, these external factors are the 'villains' responsible for the low viewership, more than any issue within the telenovelas' narratives themselves.

Changes in Netflix Support

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In a related development, Netflix has announced the end of support for its app on some older televisions. The company confirmed that some models of Smart TVs and other older devices will no longer support the app, a decision often made due to hardware limitations in older devices. Netflix had previously confirmed the end of streaming on some televisions in 2019. However, devices such as Google Chromecast, Amazon Fire TV Stick, and Roku Express can convert older TVs into Smart TVs.

The Race for the Brazilian Championship

In sports news, Palmeiras may have the help of two allies that could hinder Flamengo in the race for the Brazilian Championship title. Tied on points, Abel Ferreira's team leads the competition on goal difference. Galo, Flamengo's adversary, still dreams of the Brazilian title. Palmeiras, on the other hand, face matches against América MG and Fluminense at Allianz Parque. Their final round is against Cruzeiro at Mineirão.

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