Viru's Triumph in Vertical Integration: Revolutionizing Agribusiness and Employee Well-being

In 1994, agricultural innovator Viru embarked on a journey that would redefine industry standards by prioritizing vertical integration. CEO Yoselyn Malamud explains, "Our operations, nestled beside our fields, allow us full control over the production process, ensuring safety, quality, and traceability for our partners and consumers." This model has not only tripled Viru's sales since 2018 but has also solidified its stance on supply chain transparency, echoing consumer demand for local, authentic, and ethical food sources as identified by global consulting firm EY.

Building a Sustainable Future

Viru's commitment to vertical integration enables the organic cultivation of Acai berries and other produce, ensuring high nutritional value and sustainability. This approach aligns with a Deloitte survey finding that 68% of consumers are willing to pay more for fresh, quality food. Moreover, LEK consulting underscores a growing consumer trend towards brands that prioritize environmental and ethical considerations, with 54% of U.S. customers ready to switch brands for sustainability.

Empowering Communities

Viru's dedication to its workforce is unparalleled. Recognized as the No. 1 Place to Work by Great Place to Work Peru, Viru provides significant benefits to its 17,000+ employees, including free daycare, home building loans, and medical care. These initiatives not only support the local communities but also reflect the company's holistic approach to business, treating employees as indispensable members of the Viru Family.

Innovation and Growth

As Viru nears its 30th anniversary, the company celebrates not just its achievements in vertical integration and community support, but also its commitment to innovation and sustainability. Malamud views these pillars as interconnected, driving the company's success and setting a benchmark in the agribusiness sector. The company's dedication to its values and people has made it a leader in the field, ready to face future challenges with the same pioneering spirit that marked its inception.

Viru's journey from a groundbreaking agribusiness model to a beacon of employee welfare and sustainable practices showcases the transformative power of vertical integration and corporate responsibility. As the company looks towards the future, it remains committed to its core values, ensuring that it continues to thrive in a rapidly evolving global market.