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Kazakhstan Unveils 'Qazaq Culture' Project to Globalize National Heritage

Kazakhstan's 'Qazaq Culture' project aims to promote its cultural heritage on a global stage, offering digital explorations of its rich traditions and history.

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Salman Akhtar
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Kazakhstan Unveils 'Qazaq Culture' Project to Globalize National Heritage

Kazakhstan Unveils 'Qazaq Culture' Project to Globalize National Heritage

ASTANA—On March 29, Kazakhstan's Ministry of Culture and Information introduced the 'Qazaq Culture' project, a bold initiative aimed at promoting Kazakhstan's cultural heritage and enhancing its national brand on the world stage. The launch, reported by the ministry's press service, signifies a noteworthy effort to spotlight Kazakh culture and its rich diversities through a comprehensive digital platform. This move aligns with Kazakhstan's broader strategy to foster cultural diplomacy and global awareness of its historical and contemporary contributions.

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A New Portal for Cultural Exploration

The 'Qazaq Culture' website serves as a gateway for global audiences to immerse themselves in the essence of Kazakh heritage. By supporting content in the United Nations' six official languages plus Kazakh and Turkish, the platform ensures wide accessibility. One of its standout features is the use of artificial intelligence to offer virtual 3D tours, allowing visitors to traverse Kazakhstan's vast regions and landmarks digitally. Moreover, the website introduces a novel approach to engaging with Kazakh history and culture by enabling users to visualize themselves as batyrs (warriors) of the great steppe through photo modifications.

Innovative Features and Educational Resources

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At the heart of the 'Qazaq Culture' project is a unified ticketing system designed to streamline access to cultural venues across Kazakhstan, thereby eliminating the need for costly intermediaries. This system, which offers a subscription model for the issuance of a single ticket, facilitates hassle-free visits to museums and cultural sites nationwide. Additionally, the website boasts a dedicated section featuring Kazakhstan's unique archival fund, providing invaluable historical documents and materials for researchers and historians. This resource, coupled with a vibrant news blog covering cultural updates, festivals, fairs, and various artistic endeavors, positions the platform as a comprehensive hub for Kazakh cultural engagement.

Bridging Cultures and Fostering Global Connections

By embracing digital innovation and inclusivity, the 'Qazaq Culture' project aims not only to preserve and celebrate Kazakhstan's cultural heritage but also to foster international dialogue and understanding. The initiative reflects Kazakhstan's commitment to sharing its stories, traditions, and artistic expressions with the world, thereby contributing to a richer global cultural tapestry. As the platform grows, it is poised to become a critical tool in promoting cultural diplomacy and building bridges between Kazakhstan and global communities.

The launch of the 'Qazaq Culture' project marks a significant milestone in Kazakhstan's cultural outreach efforts. Through this digital platform, Kazakhstan is extending an invitation to the world to explore its rich heritage, vibrant arts scene, and historical treasures. As the project evolves, it will undoubtedly play a pivotal role in enhancing Kazakhstan's national brand and fostering a deeper appreciation for the country's unique cultural identity among global audiences.

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