Tamannaah Bhatia shares her perspective on dealing with south films where ‘toxic masculinity is celebrated’ says,’I stopped doing those parts’

Rejecting Perpetuation of Toxic Masculinity
Renowned Indian actress Tamannaah Bhatia, celebrated for her remarkable performances in Telugu, Tamil, and Hindi films, has recently made a significant stand against the portrayal of ‘toxic masculinity’ in south Indian cinema. During an interview, Bhatia revealed her decision to turn down roles that endorse and celebrate toxic masculinity, a trait often glamorised in commercial films. This decision stems from her inability to relate to such characters, and her belief that such portrayals fuel harmful societal norms.
Requesting Changes in Characterization
In her endeavour to combat toxic masculinity in films, Bhatia disclosed that she has frequently appealed to filmmakers to lessen the intensity of such characters. Her requests aim to reshape the narrative of masculinity in commercial films, to one that is more relatable and less harmful to society.
Detachment from Success and Failures
In the same interview, Bhatia also provided insights into her career journey, particularly her experiences in Bollywood. Despite the fact that her success in South Indian cinema did not reflect in her Bollywood career, Bhatia does not perceive it as a personal failure. She posits that the success or failure of a film is not an individual’s achievement or defeat, but a collective result of everyone involved in its creation. Furthermore, Bhatia reveals her approach towards her work, stating that she is detached from both her successes and failures and chooses to center her focus on her love for acting.
A Journey of Success
Bhatia’s illustrious career commenced in 2005, with her first significant breakthroughs coming in 2007 with the Telugu and Tamil films ‘Happy Days’ and ‘Kalloori.’ Since then, Bhatia has been a part of several commercially successful films, solidifying her position in Tamil and Telugu cinema. Her diverse filmography includes the bilingual epic film ‘Baahubali: The Beginning’ (2015), which stands as one of the highest-grossing Indian films of all time. Her recent film, ‘Jailer,’ has proven to be another commercial success, grossing over ₹650 crore worldwide. Bhatia is also involved in several upcoming projects across different languages, including Malayalam, Tamil, and Hindi.
Bhatia’s Stand Against Toxic Masculinity
Bhatia’s refusal to participate in the perpetuation of toxic masculinity in cinema is a notable stand against harmful gender norms. Her actions align with the increasing global discussions around toxic masculinity, gender equality, and the need for a balanced portrayal of both genders in media. Bhatia’s decision to reject roles promoting toxic masculinity and her requests for filmmakers to tone down such characters, positions her as a progressive figure in the Indian film industry, using her influence to challenge and reshape societal norms.
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