Academy Award-winning actress Olivia Colman has teamed up with esteemed screenwriter Richard Curtis in a new campaign that shines a spotlight on the detrimental role of fossil fuels in our environment. Colman, recognized for her acting prowess, has taken on the character of a latex-clad oil executive known as 'Oblivia Coalmine' in an eye-catching campaign video. The involvement of such high-profile figures demonstrates their commitment to environmental causes and adds significant weight to the movement.
The Campaign's Message
The campaign video sees Colman's character 'Oblivia Coalmine' thanking pension savers for enabling oil and gas companies to 'dig, drill, and destroy more of the planet than ever before.' The graphic and provocative imagery used in the video, including the spilling of an oily black liquid over her face, is intended to drive home the message of the campaign. The goal is to encourage people to demand that their pension schemes divest from fossil fuel projects. The campaign group's research reveals that £88 billion of UK pension savers' money is directed towards fossil fuel companies, including £20 billion to Shell alone.
Public Opinion and the Climate Emergency
Recent polling indicates that only 19% of pension savers support their money being invested in oil and gas, with a significant 66% preferring it to go towards renewable energy. Yet, despite this overwhelming public preference, not a single UK pension scheme has committed to cease financing for fossil fuel expansion. The campaign, backed by Richard Curtis's Make My Money Matter initiative, is designed to raise public awareness of the damaging links between the UK pensions industry and the climate emergency. The irony is that while people save for a secure future, pension companies invest in industries actively undermining it.
Colman and Curtis: Uniting for Change
Colman and Curtis's collaboration in this project seeks to leverage the arts and popular figures to inspire change and mobilize public opinion in favor of environmental sustainability. The campaign is part of a broader effort to encourage individuals and organizations to transition away from fossil fuels and adopt more sustainable practices. The release of the campaign video coincides with the upcoming COP28 summit in the UAE, where nations will discuss progress on preventing the Earth’s average temperature from rising 1.5C above pre-industrial levels, considered the threshold for a safe environment.