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FENIX360 Set to Launch in Malaysia: An Artist-Centric Approach to Streaming

FENIX360, a new artist-centric social media platform, is set to launch in Malaysia with a live concert. The platform aims to revolutionize artists' revenue streams in contrast to Spotify's recent policy changes.

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BNN Correspondents
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FENIX360 Set to Launch in Malaysia: An Artist-Centric Approach to Streaming

In a significant leap forward for the music industry, FENIX360, the new social media and fan engagement platform, is primed to debut its service in Malaysia. The launch, delineated by a live event in Kuala Lumpur, is slated for this coming Sunday afternoon. The event will showcase performances by beloved local artists, including Insomniacks, MASDO, Noh Salleh, MYO (Jemson), Leaism, The Frankie Sixes, and DJ Jemput Dengar.

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Headlining Artists

Notably, Insomniacks have carved out a considerable fanbase in Malaysia with four major hits, two of which topped the charts. Noh Salleh, recognized as the lead vocalist and main songwriter of the rock band Hujan, has three solo albums under his belt, further bolstering his reputation. This lineup of artists is sure to draw a massive crowd, and to sweeten the pot, FENIX360 offers the first 2000 attendees free entry, granted they claim a ticket through the platform's app.

A New Paradigm for Artist Engagement

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FENIX360's unique selling proposition is its artist-centric approach. It aims to diverge from the customary model of streaming platforms, focusing instead on facilitating artists to earn from the digital advertising and commerce ecosystem. This is a stark contrast to recent news from Spotify, who announced its decision to halt royalty payments on songs with less than 1000 streams annually—a policy change affecting approximately 81% of the songs on the platform.

Empowering Artists, Globally

FENIX360's strategy is to prioritize all artists, irrespective of their popularity or stream count. This policy was successfully deployed during its launch in Indonesia the previous week. With its upcoming launch in Malaysia, FENIX360 is ready to further disrupt the music industry, placing the power back into the hands of artists, irrespective of their stature.

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