McDonald's, the fast-food giant, is set to rekindle old memories with the re-launch of the McNugget Buddies, a popular Happy Meal collectible first introduced in 1988. In collaboration with New York City-based artist Kerwin Frost, the company aims to capture the hearts of both the young and old starting December 11. The relaunch will feature six unique McNugget Buddy toys reflecting Frost's Harlem upbringing, including a miniature avatar of Frost himself, complete with a face tattoo.
McNugget Buddies: A Glimpse of the Past
McNugget Buddies were first unveiled in 1988, marking a significant milestone in McDonald's Happy Meal history. After a hiatus of over 25 years, the nugget-shaped toys are making a comeback with a fresh twist. The new avatar of these toys is designed by artist Kerwin Frost, who has infused elements of his Harlem childhood into the design and backstory of each character. The McNugget Buddies include Kerwin Frost, Don Bernice, Uptown Moe, Waffutu, BRRRICK, and Darla, each donning unique and interchangeable outfits.
The Kerwin Frost Box: A Trip Down Memory Lane
The Kerwin Frost Box, as it is christened, will house one McNugget Buddy, fries, a soft drink, and a choice of 10-piece McNuggets or a Big Mac. Additionally, merchandise from the collaboration will be available online, while stocks last, starting from December 11. McDonald's history of reintroducing past menu items and toys, such as the McRib and Boo Buckets for Halloween, adds a nostalgic touch to the entire campaign.
McDonald's and the Art of Reviving Nostalgia
McDonald's demonstrated its knack for creating a buzz with its Grimace's 52nd birthday celebration, featuring a purple milkshake that went viral on TikTok under the 'Grimace Shake' trend. The company's decision to bring back the McNugget Buddies aligns with its strategy of evoking nostalgia while simultaneously creating a fresh appeal. McDonald's has once again proven its ability to blend the past and the present, sparking both memories and curiosity.