The city of Cali, Colombia came to life with the colorful and rhythmic celebration of the 'Cali, un Sorprendente Relato Popular' Christmas lighting event on December 1st. The event, which attracted a massive crowd to the Bulevar del Río, offers an immersive journey through the evolution of salsa music from the 1950s to the present. Open until December 31st, visitors can revel in the vibrant atmosphere from 6:00 p.m. to 11:30 p.m.
With over 5 million lights, volumetric figures, and thematic stations representing eight decades of salsa history, the event offers a unique cultural journey. The Mayor of Cali, Jorge Iván Ospina, emphasized salsa's significance as the city's symbol, celebrating its declaration as an Intangible Cultural Heritage of the Nation in 2022.
Investment and Returns
The 2023 Christmas lighting event represents an investment of $12.500 million, with an expected return of about $80.000 million for Cali. The event layout includes a single entry circuit with defined exits, an optimized use of public space, and a designated area for sales and shows.
This year's event features a 300 square meter stage for high-definition projections and a futuristic experience inside a giant dome. Visitors will be mesmerized by holographic projections, kinetic lights, and a laser show. The event also includes a themed 80s disco and a market area with a picnic zone where 350 vendors offer a wide range of food and goods.
Another lighting event is scheduled for December 7th at the Bulevar de Oriente, promising more festivities to light up Cali. As the city dances to the rhythm of salsa under the glow of millions of lights, the spirit of Christmas is truly alive in the 'Salsa Capital' of the world.